User Research, Interaction and Interface Design
I worked as the lead UI/UX designer along with several developers. My main goal from a design standpoint was to create a consistent experience across all platforms (iOS, Android and web) while taking into account platform UI conventions and any business and user goals that we learned early on in the process before any design took place.
Every October is National Breast Cancer Awareness Month. As many as one in eight women will be diagnosed with breast cancer during their lifetime, but when it’s detected early in its localized stage, the 5-year survival rate is 98 percent. The goal was to provide an app that not only would help raise awareness about breast cancer but also educate and offer support and guidance.
From research, we found that there was a correllation between low breast cancer survival rates and social class. This is mainly due to accessibility to clinics, education and income. We wanted to target the women who were not aware of what a mammogram was or what the early signs of symptoms may be. The main challenge was to determine how to reach this user base, with existing known barriers such as limited access to technology such as mobile phones, television, etc.
We knew right off the bat that the more platforms we supported the more accessible we were in terms of reaching our market. Based on research, we found that there was a heavy usage in iPhone in more dense, urban areas, whereas there was more usage in Android in more rural and suburban areas where cost of living was cheaper and incomes were lower. Regardless of which platform was used, there isn’t really a bias when it comes to cancer. We worked on supporting all platforms as well as having a separate desktop version.
Along with every project, you come across some challenges. Aside from the tight, one month deadline, one of the biggest challenges was being able to quickly test and validate design assumptions with real users, particularily women who aren’t as familiar with cancer detection methods. Luckily, there were women everywhere in Dallas. Along with getting as many women users as we can to use the app internally within the National Breast Cancer Foundations HQ, I also set out to validate design assumptions from users outside of the building. I wanted the user to go through a narrative upon sign up so I mapped out the common user journey and based my tests around that. Dozens of iterations were made, several tests were had and in the end we came out with something both the team and the client were happy with.
Prior to launch, EDP was promoted in US Weekly and JCPenney to gain exposure. The successful campaign resulted in over 100,000 installs, #1 in it’s category for top free medical apps and positive feedback through numerous channels such as blogs, app stores and the JCPenney’s Boot Breast Cancer campaign.