Role: Product Designer / Product Manager
On average, people have 5-10 connected devices on their home or office network. It’s inevitable that this number will only grow over time as more products come to market. With the number of connected devices growing, consumers will need a way to get total transparency and control of their network. Knowing this, we built Obvy. Obvy is your personalized tech support assistant that gives you complete insight into what’s happening on your home or office network, all without the techy lingo.
Given that we were designing for a non-technical demographic, we wanted to create a super simple UI with as little layers of hierarchy as possible. Office admins and stay at home moms should be able to effectively navigate and easily leverage the available functionality within the app. Knowing that users aren’t strangers to scrolling, we removed any concept of navigation and relied on a feed that provided contextual information such as alerts or unknown devices that entered their network.
Any common controls that the user would use would be within reach by use of the hovering action button which displayed a view that gave the user access to all of Obvy’s controls. To clear any uncertainty of the capabilities of what Obvy could do, we went with a chat UI that offered prescribed actions as opposed to relying on free text input. This made it easier to expose the user to all the information and controls that the user had access to.
To validate the concept of Obvy early on, we developed a landing page that did two things: 1) List out the value that Obvy would provide. 2) Include a CTA that collected email addresses from people who wanted to learn more. With a number in our head of how many people would need to sign up to “validate” that there is some market need for Obvy, we used that as criteria for success to move forward into development.