Interaction and Visual UI Design
Wattbuy is an online service that allows users to browse and compare various power providers in their area and be provided with the cheapest electricity rates. I worked with the team to overhaul their web application and explore various ways to allow for a more fluent and efficient “search-to-choose-to-checkout” experience.
The primary challenge really, was to simplify the process of browsing, choosing and the input of information via form for the user. Although each of these activities aren’t necessarily new in regards to UI patterns, designing each to align with the primary use case was the thing to tackle. Additionally, providing a platform that provides various power options (through browsing relevant results) that the user would otherwise never know about if they didn’t come to this app. This set the stage for where the flow would start.